Recently on a Jewelry Photography shoot I was asked by my client, HOW DO YOU DO IT? HOW DO YOU GET TO DO THESE SHOTS? The answer in short, I said It’s NOT the camera, but KNOWING how to use it. The ring below is a good example, with it’s many reflections, the setup and lighting has to be just right. Certainly Jewelry photography is a challenge, these High End Diamond Rings are worth Millions of dollars and are worthy of only the best photography I can produce.
Here is another sample.
And the end product in advertising;



